Advertising : an integrated marketing communication perspective
Type
E-Book
Authors
ISBN 10
1760422401
ISBN 13
9781760422400
Category
Marketing
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Publication Year
2020
Publisher
McGraw-Hill Education , Australia
Pages
552 pages
Subject
Advertising; Sales promotion; Communication in marketing.
Abstract
The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices. This new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital
Number of Copies
1
