Marketing research
Type
E-Book
Authors
ISBN 10
0134895126
ISBN 13
9780134895123
Category
Business Administration
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Publication Year
2020
Publisher
Pearson, United States
Pages
527
Subject
Marketing research.
Tags
Description
Introduction to marketing research --
The marketing research industry --
The marketing research process and defining the problem and research objectives --
Research design --
Secondary data and packaged information --
Qualitative research techniques --
Evaluating survey data collection methods --
Understanding measurement, developing questions, and designing the questionnaire --
Selecting the sample --
Determining the size of a sample --
Dealing with fieldwork and data quality issues --
Using descriptive analysis, performing population estimates, and testing hypotheses --
Implementing basic differences tests --
Making use of associations tests --
Understanding regression analysis basics --
Communicating insights.
The marketing research industry --
The marketing research process and defining the problem and research objectives --
Research design --
Secondary data and packaged information --
Qualitative research techniques --
Evaluating survey data collection methods --
Understanding measurement, developing questions, and designing the questionnaire --
Selecting the sample --
Determining the size of a sample --
Dealing with fieldwork and data quality issues --
Using descriptive analysis, performing population estimates, and testing hypotheses --
Implementing basic differences tests --
Making use of associations tests --
Understanding regression analysis basics --
Communicating insights.
Number of Copies
1
